Meet the team - Christina Okoli


Where are you from?

It’s complicated! I was born in Nottingham, England, and spent the formative years of my childhood in Enugu, Nigeria. Today, I spend a great deal of time in both countries, but when I’m in the UK, I feel Nigerian. When I’m in Nigeria, I feel British.


What’s your role at PCD and where are you based?

I’ve been helping PCD with editorial content generation for the last couple of years and recently came on board to build content marketing and distribution strategies for clients via PCD Media. I’m based in London.


What aspect of your role do you enjoy the most?

The most exciting part of my role is seeing how fast our clients’ businesses grow and become more visible as a result of the content and strategies that we help them implement in their business.  


What is the best vacation you’ve been on?

Trekking along the Great Rift Valley from Kenya into Tanzania was fascinating: I laughed, cried and sweated through some of the most beautiful landscapes on earth.


If I could do another job for a day?

I’d be a tree surgeon. I see myself flying around the world tending to the oldest trees on the planet, making sure they’re okay.


Motto or mantra?

“The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.” Theodore Roosevelt.


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